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Trademark Registration

#GeniusGuarded is a  premier trademark monitoring subscription exclusively for women entrepreneurs who want continuous, stress-free protection of their brand assets.

Join #GeniusGuarded

The USPTO is not monitoring your trademark. Why? You own the trademark and the responsibility to police and monitor your brand assets. 

Without ongoing monitoring, your brand is left open—to confusion in the market, missed infringements, and unnecessary legal risk. 

#GeniusGuarded is our proactive trademark watch and enforcement service—built to help you maintain your rights and protect the brand you’ve worked so hard to grow.

It took grit to build your brand, and intentionality to secure your trademark registration. And also , it takes ongoing monitoring to protect it. Without active monitoring your brand remains at risk:

BRAND CONFUSION

When others use similar names, it can lead customers to confuse their products or services with yours. This undermines your brand’s identity and hard-earned reputation.

LEGAL BATTLES

Delays in enforcement can lead to costly disputes if you have to litigate to reclaim your rights after infringement has already taken root the marketplace.

LOSS OF BUSINESS

An unprotected brand can result in lost revenue if customers are misled and end up purchasing from others instead of you.

CONSTANT MONITORING

You shouldn’t have to spend your time tracking every new business name, domain, or social handle that might infringe on your trademark. Let us handle it.

ENFORCEMENT

REBRAND

Even when you identify potential infringement, knowing how to respond legally and effectively can feel overwhelming without the right support.

If your trademark isn’t actively protected, someone else’s use of a similar name could weaken your rights leaving you with no choice but to undergo a costly rebrand.

#GeniusGuarded monitors, detects, and handles trademark enforcement—so you can focus on growing your business with confidence. 

Join #GeniusGuarded

How it Works

1. Proactive Trademark Protection: We review USPTO filings weekly and flag potential conflicts early and provide you with a report monthly—so your brand isn’t caught off guard.

2. Strategic Trademark Enforcement: If an issue arises, we help you assess the risk, develop a plan, and take the right legal steps to protect your rights.

3. Peace of Mind: As you focus on growth , we take care of the protection that keep your business secure and moving forward.

Enforce your trademark rights with intentional and consistent monitoring

The #GeniusGuard subscription provides women entrepreneurs with crucial insights into potential trademark infringement, putting them in control to take swift and informed legal action. With two tailored tiers Genius Watch and Genius Shield, your valuable brand and trademark are proactively protected, no matter your business stage.

Join the Genius Watch for only $47 per month | $470 annually and save $94 

You’ve secured your trademark—now it’s time to keep watch.

Genius Watch is our foundational monitoring tier designed to alert you the moment someone tries to come too close to your mark.

Think of it as a quiet but powerful brand watchdog. It scans the USPTO for names that are identical or confusingly similar to yours—and sends you clean, clear alerts so you don’t miss a potential conflict.



Genius Watch services include:

  • Ongoing trademark watch for identical and confusingly similar marks
  • Monthly summaries delivered straight to your inbox
  • Alert system tailored to your trademark class and industry
  • Escalation recommendations when action may be needed
  • Backed by our legal team so you’re not left guessing

Join Genius Watch 
Monthly

Join Genius Watch 
Annually

Join the Genius Shield for only $97 per month | $970 annually and save $194 

When your brand is your business, basic isn’t enough.

Genius Shield offers full-spectrum monitoring plus strategic legal support, designed to help you catch risks early—and actually do something about them. This tier is for women who understand that defending a trademark isn’t just legal housekeeping—it’s brand leadership.

You’ll receive monthly scans, detailed threat assessments, and direct access to our legal team for strategy when a red flag shows up. Whether it's a too-similar name or a creeping competitor, you won’t face it alone.

  • Monthly monitoring and alerts for faster response
  • Attorney review of high-risk matches
  • Legal recommendations tailored to your brand strategy
  • 2 cease-and-desist letter annually drafted + sent by our office
  • Email access to our team for monitoring-related questions
  • Confidence that your mark is not just watched, but protected

Genius Shield services include:

All benefits of Genius Watch plus

Join Genius Shield
Monthly

Join Genius Shield
Annually

Join Genius Shield

Join Genius Watch

Genius Watch
Foundational Trademark Monitoring for the Brand-Minded Businesswoman

Genius Shield
Premium Monitoring + Legal Support for Entrepreneurs Who Don’t Play About Their Brand

$97 monthly | $970 annually

All benefits of Genius Watch plus

$47 monthly | $470 annually

Perfect for business owners who want smart, low-maintenance protection without the overwhelm.

Built for women scaling intentionally and unwilling to let confusion dilute their brand equity.

  • Ongoing trademark watch for identical and confusingly similar marks
  • Monthly summaries delivered straight to your inbox
  • Alert system tailored to your trademark class and industry
  • Escalation recommendations when action may be needed
  • Backed by our legal team so you’re not left guessing
  • Monthly monitoring and alerts for faster response
  • Attorney review of high-risk matches
  • Legal recommendations tailored to your brand strategy
  • 2 cease-and-desist letter annually drafted + sent by our office
  • Email access to our team for monitoring-related questions
  • Confidence that your mark is not just watched, but protected

Frequently Asked
Questions

What’s the difference between the Genius Watch and Genius Shield? 

Both tiers offer smart, ongoing trademark monitoring—but the level of support is what sets them apart.

Genius Watch ($47/month) is ideal if you want alerts delivered to your inbox without having to dig through trademark filings yourself. It includes monthly monitoring reports that highlight identical or similar marks filed with the USPTO that could pose a risk to your brand. You’ll receive clean, actionable summaries—not legal jargon.

Genius Shield ($97/month) builds on this foundation and is best for founders who want both insight and legal backup. In addition to everything in Genius Watch, it includes:

  • Attorney-reviewed assessments of high-risk matches
  • Two cease & desist letter per year, drafted and sent by our legal team
  • Priority support for trademark enforcement questions

If you’re scaling your brand or visibility, Genius Shield ensures you're not just informed—you're protected.

What happens if my trademark is being infringed upon?

If we spot a potential infringement during our monitoring, you’ll receive a notification that includes:

  • A summary of the conflicting filing
  • Our legal team’s risk assessment
  • Recommended next steps

For Genius Watch members, we’ll inform you of the risk and provide general guidance on enforcement options.

For Genius Shield members, we go a step further: we’ll draft and send a formal cease & desist letter on your behalf (up to two per year), giving you a proactive response without the added legal expense. We don’t just monitor—we help you respond with confidence.



How do I get started?

Do I still need #GeniusGuarded if my trademark is already registered?

How often do you monitor for trademark conflicts?

Does this membership include litigation support?

Can I cancel my membership?

Who is this membership best for?

Enrollment is simple.

  1. Choose your tier: Genius Watch or Genius Shield
  2. Complete secure checkout
  3. Our team will onboard your trademark into our monitoring system
  4. You’ll receive your first report within 30 days of joining

No lengthy intake. No complicated setup. Just smart protection for your brand.

Yes, absolutely. Trademark registration gives you ownership—but not ongoing protection. The USPTO doesn’t enforce your rights for you. That means if someone else files a confusingly similar mark, it’s your responsibility to catch and respond. If you miss it, it could dilute your rights—or worse, force you to defend your brand from a weaker position later.

#GeniusGuarded helps ensure your trademark remains exclusive, enforceable, and truly yours.

We weekly monitor the USPTO and provide you with monthly reports to ensure timely detection of new filings that may conflict your brand:

  • Genius Watch members receive monthly reports that summarize key activity.
  • Genius Shield members receive monthly updates with higher frequency, quicker insights, and legal review of high-risk matches.

Trademark activity happens fast—our monitoring ensures you stay one step ahead.

No—litigation is not included in the #GeniusGuarded membership. However, if you find yourself needing to take formal legal action (such as filing a trademark opposition or pursuing litigation), our legal team at Noir IP can be retained at a separate rate.

We’re always here to guide you through next steps and connect you with what’s needed—whether inside or outside the membership.

Yes. This is a month-to-month membership, and you can cancel at any time through your client dashboard. Your monitoring service will continue through the end of your current billing cycle, and you won’t be charged again after that.

There are no cancellation penalties, and you’re always welcome to re-enroll if your needs change.

This membership is designed for women entrepreneurs and brand builders who:

  • Have an active, registered trademark
  • Are building a business with long-term visibility and brand value
  • Want peace of mind that someone is watching their mark
  • Prefer proactive legal support without full-blown legal fees

Whether you’re a coach, consultant, product founder, or digital creator—if your brand name matters to your business, this membership was built for you.